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RDO developed an integrated sales incentive program to encourage the sales of electric heat pumps in residential housing units in the Southeastern United States. Producers, dealers and distributors of manufactured homes were motivated to recommend and install electric heat pumps in each home they sold.

Program tactics included introductory sales meetings, a rewards program and an entertaining and informative training system to help improve heat pump product knowledge with these important business partners. The program was so successful that the client asked RDO to develop a similar program for the HVAC dealers working in the client's service areas.



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