RDO Marketing - Case Study
 
HomeAboutServicesExperienceCase_StudiesTestimonialsContact
CaseStudies
CaseStudy1
CaseStudy2
CaseStudy3
CaseStudy4
CaseStudy5
CaseStudy6
CaseStudy7
CaseStudy8
CaseStudy9
CaseStudy10
CaseStudy11
CaseStudy12
 

It's the classic, American success-in-business story. Starting with an entrepreneur who found a better way and built a company to deliver it.

Ovation Communications was born as one of the first competitive local exchange carriers in the Midwest. A David competing for the local telephone business against the resident Goliath, former monopoly Qwest, and other large telecommunications companies.

RDO wrote Ovation's marketing plan, developed the marketing budget, and executed the plan to launch the company in the Minneapolis/St. Paul marketplace. Leveraging the classic story of David & Goliath, we were able to create a two-horse race in a crowded marketplace.

We delivered best-in-class publicity work, advertising, direct mail and sales/ communications materials at a fraction of the price a larger agency would have charged. The end result? Ovation was purchased by one of the larger competitors we boxed out with the David & Goliath story, for 100 times cash flow and more than 16 times the initial capital investment.



<<TOP>>
   
 
©1999-2005 RDO Marketing, LLC. All Rights Reserved.