In cooperation with Riley Hayes Advertising, RDO lead the the development
of several communications projects that supported three different divisions of
Ecolab, the leader in institutional cleaning and sanitation. Of particular note,
RDO secured an agency of record relationship with Ecolab's Pest Elimination
Division. Projects included brand development, advertising and leave-behind
Here is one of a series of print advertisements we developed that promoted
the division's leading products, targeted toward the restaurant and food service
industries. The deft use of clever creative that extoled the virtues of Ecolab's
superior products was a departure from Ecolab's previous efforts.
These ads and sales materials have since been used by Ecolab's market
group in the U.K.