BioMedix is a small medical diagnostics company with sales south of $20 million.
They compete, every day, for the attention of the medical community with the likes of
Guidant (annual sales North of 3 Billion) and Medtronic (sales North of $10 Billion).
So with limited resources BioMedix must make the most of every sales opportunity.
We guided BioMedix in the development of a sophisticated brand image and message
and then produced sales and marketing support materials to carry their message to their
targeted constituents. The result: BioMedix leaves prospects with an image as impressive
as the multi-billion dollar giants of the industry -- at a price tag that fits with their start-up
mentality budgets. RDO also developed and produced detailed training videos and DVD's
that help ensure that BioMedix customers get full value from these sophisticated diagnostic