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BioMedix is a small medical diagnostics company with sales south of $20 million. They compete, every day, for the attention of the medical community with the likes of Guidant (annual sales North of 3 Billion) and Medtronic (sales North of $10 Billion). So with limited resources BioMedix must make the most of every sales opportunity. Enter RDO.

We guided BioMedix in the development of a sophisticated brand image and message and then produced sales and marketing support materials to carry their message to their targeted constituents. The result: BioMedix leaves prospects with an image as impressive as the multi-billion dollar giants of the industry -- at a price tag that fits with their start-up mentality budgets. RDO also developed and produced detailed training videos and DVD's that help ensure that BioMedix customers get full value from these sophisticated diagnostic systems.



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