The Beanie Babies phenomenon is one of the most incredible success stories in the U.S. toy industry. Just as Ty Warner saw the opportunity to create a line of collectible toys at reasonable prices, he also saw the need for a marketing program to help extend the product line's lifecycle -- to sustain the consumer's excitement and interest in Beanie Babies.
So when Ty began searching to refine and execute an eventual Beanie Baby customer fan club, RDO was asked to help. We identified the top marketing support organizations in the U.S. that offered the mix of services Ty would need to ensure success with the fan club. We then brokered a marketing support services agreement between Ty and CYRK, Inc.
The results of the Ty/CYRK business agreement were impressive. Ty attracted over 10 million fee paying club members and generated millions in incremental income. In turn, CYRK was named Promotion Agency of the Year by PROMO Magazine on the strength and success of the Beanie Babies Official Club.