Before Wipfli LLP acquired this accounting firm, Stirtz Bernards had come to be known as the accounting
bulldogs of Minneapolis -- professionals that looked after their clients best interests and protected their
valuable assets. And it was RDO Marketing that guided this small yet quietly successful firm through a
brand-building program that energized the firm's clients, its client prospects and employees.
Let's face it, it's easier to be remembered positively as a "bulldog" than it is to remember a firm name
like Stirtz Bernards Boyden Surdel & Larter, P.A. We used the bulldog brand identity and attributes to
position the firm as the best choice for individuals and families of wealth in the Twin Cities area. We
used an efficient mix of advertising, public relations and professional seminars to help spread the good
news about the bulldogs at Stirtz Bernards.
The end result, Stirtz Bernards merged with Wipfli LLP of Wisconsin -- to become one of the top
twenty accounting and business consulting firms in the United States. Now the bulldogs are big dogs
in their field.