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Before Wipfli LLP acquired this accounting firm, Stirtz Bernards had come to be known as the accounting bulldogs of Minneapolis -- professionals that looked after their clients best interests and protected their valuable assets. And it was RDO Marketing that guided this small yet quietly successful firm through a brand-building program that energized the firm's clients, its client prospects and employees.

Let's face it, it's easier to be remembered positively as a "bulldog" than it is to remember a firm name like Stirtz Bernards Boyden Surdel & Larter, P.A. We used the bulldog brand identity and attributes to position the firm as the best choice for individuals and families of wealth in the Twin Cities area. We used an efficient mix of advertising, public relations and professional seminars to help spread the good news about the bulldogs at Stirtz Bernards.

The end result, Stirtz Bernards merged with Wipfli LLP of Wisconsin -- to become one of the top twenty accounting and business consulting firms in the United States. Now the bulldogs are big dogs in their field.



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